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GR Creator
Studio Rental

GR Creator Studio is made by creators for creators.


Our studio is located just outside downtown Grand Rapids, Michigan, and your premier destination to bring creative visions to life. 


Our natural-light production studio is ideal for photo shoots, video shoots, and podcasts.

We celebrate creativity and foster community, serving as a hub where visions become reality. Whether you're capturing stunning photos or creating trending videos for social media, GR Creator Studio provides the perfect backdrop for your creative endeavors.

Originally built in 1930, 401 Hall Street SW in Grand Rapids was the inaugural production site of Steelcase, transformed today into a modern office and creative space for the community. Renovated in 2015, it offers a safe, clean, and well-maintained environment for innovation and collaboration.


  • Natural Light: Abundant natural light for bright and vibrant photos and videos.

  • Flexible Setup: Modular furniture and versatile space to accommodate various types of shoots.

  • Equipment: Access to high-quality photography and videography equipment.

  • Backdrop Variety: Multiple backdrop options for diverse visual styles.

  • Props Availability: Wide range of props to enhance your creative projects.

  • Modern Amenities: Renovated and modernized facility with contemporary furnishings.

  • Historic Charm: Located in a historic building with unique industrial-chic design.

  • Community Hub: Space designed to foster creativity, collaboration, and community.

  • Workshops and Events: Regular workshops and events for skill development and networking.

  • Prime Location: Conveniently located just outside downtown Grand Rapids, Michigan.

  • Supportive Staff: On-site staff available to assist with setup and technical support.


  • You can create a wide variety of content, including photos, videos, podcasts, and more. Our studio is designed to accommodate different types of projects and creative needs.

  • You can book the studio by visiting our Calendly page. Simply pick a day and time that fits your schedule. 

  • Rental rates vary based on the duration and type of project. You can find more information on our bookings page.

  • We provide a range of photography and videography equipment, including lighting, backdrops, tripods and trending props.

  • Yes, we offer FREE parking right outside the building. 

  • Absolutely! You are welcome to bring your own equipment and props to personalize your shoot. If you need any specific arrangements, please let us know in advance.

  • We support creative freedom, but we ask that all content created at our studio adheres to general community guidelines. Please feel free to contact us for more details.

  • Yes, our studio is available for hosting workshops, and intimate gatherings. Please contact us to discuss your specific needs and availability.

  • If you need to cancel or reschedule, please inform us as early as possible. We offer free cancellation up to 72 hours before your appointment. Cancellations made within 72 hours will incur a 50% charge.

  • Most important is our no/clean shoe policy. Yes, that is actually a thing and not even uncommon in studios like ours. We have white painted flooring and want them to stay clean and scratch free. But no worries, we provide clean white socks and booties ;)

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